Web Design

Speed is a conversion feature, not a technical detail

By BOZO Technology Team · 2026-05-05 · 4 min read

Every second of load time is paid for twice: once in media budget, once in lost intent.

Mobile visitors arriving from paid campaigns are the least patient audience a business has. They clicked from a feed, and the return path is one gesture away.

Treat Core Web Vitals as a campaign metric. Compress and lazy-load imagery, keep client-side JavaScript modest, and measure the pages that actually receive spend.

Insights

Thinking on growth, media and technology

Practical notes from the work — written for operators, not for search engines alone.

Google Ads
Let budget follow margin, not clicks
Most paid accounts optimise toward the cheapest conversion. Profitable accounts optimise toward the most valuable one.
2026-08-18 · 6 min read
Meta Ads
On Meta, creative is the targeting
Audience settings have narrowed. What you say and show now decides who the algorithm finds.
2026-07-02 · 5 min read
SEO
Multilingual SEO without duplicate content
Three languages should mean three markets, not one page translated three times.
2026-06-11 · 7 min read

Attention → Strategy → Execution → Data → Growth

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Thinking on growth, media and technology

Let budget follow margin, not clicks

On Meta, creative is the targeting

Multilingual SEO without duplicate content

Talk to our strategy team