AI & Technology

Where AI belongs in a marketing workflow

By BOZO Strategy Team · 2026-04-14 · 5 min read

Useful for volume, drafts and analysis. Still poor at judgement, taste and accountability.

The honest use cases are unglamorous: summarising research, drafting variants for human editing, clustering keywords, and spotting anomalies in reporting faster than a person can scan a spreadsheet.

What does not transfer is responsibility. A brand claim, a budget decision or a legal statement still needs a named human behind it.

Insights

Thinking on growth, media and technology

Practical notes from the work — written for operators, not for search engines alone.

Google Ads
Let budget follow margin, not clicks
Most paid accounts optimise toward the cheapest conversion. Profitable accounts optimise toward the most valuable one.
2026-08-18 · 6 min read
Meta Ads
On Meta, creative is the targeting
Audience settings have narrowed. What you say and show now decides who the algorithm finds.
2026-07-02 · 5 min read
SEO
Multilingual SEO without duplicate content
Three languages should mean three markets, not one page translated three times.
2026-06-11 · 7 min read

Attention → Strategy → Execution → Data → Growth

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Start a Project Explore Our Work

Thinking on growth, media and technology

Let budget follow margin, not clicks

On Meta, creative is the targeting

Multilingual SEO without duplicate content

Talk to our strategy team